Luka Nikolic Design

Resume

7+ years of web design in various industries

My work focuses on creating full user funnels and maximising conversions through design. I have experience creating dashboards, workflows, design systems, and websites for various industries. I have worked with clients from the US, Canada, the UK, and various parts of Europe.

Snapshot

Location: Belgrade, Serbia

Focus: UX Design / Product Design / Web Design

Specialties: Dashboards, workflows, design systems, websites

Contact: lukanikolicdesign@gmail.com

Experience

Lead Web Designer
Diligent.biz, Mar 2021 - Present

  • Created a design system for in-house applications that forced our AI tools to create consistent layouts, dashboards and to keep consistency when we build new features.
  • Redesigned the cart on a motorcycle company website and increased checkout starts by 61% and conversion rate by 36% in the first month.
  • Redesigned a product page for a jewelry store, increasing time spent on the page by 56% and conversions by 46%.
  • Created dedicated landing pages for a PCB company that pre-qualified users and lifted lead volume by 42% in the first month.
  • Redesigned a lead-generation funnel for a UK-based brokerage, resulting in a 640% increase in qualified leads and a 13.5% increase in conversions.
  • Redesigned a website for a US-based mattress brand that generated a 32% increase in conversions in the first month.

Web Designer
Diligent.biz, Mar 2020 - Mar 2021

  • Redesigned landing pages for all products and sales campaigns for a mattress brand, resulting in a 16% increase in average order value.
  • Gave UX guidance to a US-based jewelry client, providing a navigation restructure, landing-page template, email marketing flow, Hotjar surveys, and session tracking. This resulted in a 125% increase in unique product-page views and recurring-buyer funnel activity.
  • Designed and built an affiliate website for mattress reviews with custom tools for filtering and sorting ratings that generates revenue for our in-house projects.

Graphic Designer
Diligent.biz, Aug 2019 - Mar 2020

Web Designer
Freelance, Aug 2019 - Present

  • Designed and built an informational website for a Serbian skincare brand that generated 200.000 impressions and 24.000 clicks in the first 6 months, increasing their in-store revenue.
  • Designed, built, and photographed all products for a Serbian haberdashery brand's e-commerce website, establishing its online presence and increasing revenue.
  • Interned in a web design agency where I designed and built landing pages for the most famous hotel chains in Montenegro, increasing their online bookings and revenue.

Websites

Some of the websites I have worked on:

Tools

Figma

Framer

Shopify

Webflow